Introduction to Business and Free Enterprise is an introductory course designed to familiarize the student with the subject matter of business and how businesses function in a free environment. This course introduces students to the essentials of business activities, including managing, marketing, accounting, and finance. This course is designed to help both non-business majors and those who are considering a business major to understand the nature of various economic systems with special emphasis on the free enterprise system. This course may not be taken by business majors with junior or senior standing. This course is offered each semester.

An introductory course designed to address issues and practical applications important to microcomputer users, this course utilizes a “hands-on” lab approach. Subject areas addressed include word processing skills development, spreadsheet/database development and use of PowerPoint. Offered each semester

This is an introductory course designed to familiarize the student with the relationships between industries and services that comprise the field of retailing. Topics to be covered include product development, retail distribution, store planning, promotional activities, merchandising practices, organizational structure, and expense controls.

This course introduces students to the accounting information framework used by organizations to collect, maintain, and report financial information. Special emphasis will be given to transaction analysis and the resulting effect on the accounting equation. Considerable time is spent on financial statement analysis and use by its outside users. Prerequisite: Sophomore standing.

This course focuses on the development, analysis, interpretation, and communication of financial information designed to assist managers in achieving the goals of an organization. Topics include discussions about different cost accumulation systems, cost management systems, activity-based costing and management, and planning and control. Prerequisite: a C or better in BA 20000.

This course is designed to introduce basic economics concepts, relationships, and institutions. The course provides a foundation for applying economics to individual decision making and for critically analyzing aggregate economic behavior and policy. Topics to be covered include supply and demand, consumer choice, competition, monopoly, the labor market, government intervention, business cycles, fiscal policy, money and banks, monetary policy, and international trade. Please note: This course satisfies one social science general education requirement. This course will not fulfill a core or elective requirement for business administration students.

This course introduces students to economic concepts, relationships, and institutions related to individual and firm decision-making. Supply, demand, and opportunity cost are used to analyze the actions of individuals and firms in a market framework. Economic decision-making and policy will be grounded within the broader ethical context so as to stimulate students’ critical thinking. Topics to be covered include marginal analysis, production possibilities, demand and supply, elasticity, household and consumer choice, firm production and costs, profit maximization, and market structures. By the end of this course, students will be prepared to describe and evaluate the determinants of price, apply economic decision--making skills to everyday decisions, and apply the economic tools discussed to the broader world around them. Prerequisite: a C or better in MTH 13100 or MTH 14100. This course is part of the core business administration requirements. BA 21000 may not be substituted.

This course introduces students to economic concepts, relationships, and institutions related to the aggregate economy. Keynesian analysis is used to analyze the effect of fiscal and monetary policy actions on employment, output, and prices. Economic decision-making and policy will be grounded within the broader ethical context so as to stimulate students’ critical thinking. Topics to be covered include national income accounting, business cycles, economic growth, unemployment, inflation, aggregate demand/supply, fiscal policy, monetary policy, and international trade. By the end of this course, students will be prepared to define the macroeconomic aggregates such as GDP, inflation and unemployment; explain the relationship between the major macroeconomics aggregates and the policy actions and other events which cause them to fluctuate; compare and contrast Classical and Keynesian economics; and appraise how closely the macroeconomic tools discussed in this course parallel developments in the real economy. Prerequisite: a C or better in BA 21100. This course is part of the core business administration requirements. BA 21000 may not be substituted.

This course introduces students to the basic design features of computers, major components of computer systems, and the impact of information technology on business organizations. Topics to be covered include hardware, software, communications and networking, database management, and systems development methodologies. Issues of computer crime and computer ethics will also be addressed. The concepts of the course are illustrated by the use of a spreadsheet, presentation graphics, and word processing software on microcomputer, as well as programming in Visual Basic. World Wide Web exercises are incorporated into the course material.

This course introduces students to a variety of marketing and promotional strategies in the retail industry. The course is designed to help students understand and examine the promotional mix and the role and structure of promotion in retail. Topics to be covered include trade and national and retail advertising methods.

This course examines the development, application, and importance of accounting standards, principles, and conventions, including current FASB opinions. Problems of balance-sheet valuations and their impact upon income statements and effects of judgment and opinion on the “fairness” of statement presentation will be studied. Prerequisite: a C or better in BA 20100.

This course is a continuation of BA 300. Prerequisite: a C or better in BA 30000.

This course focuses on the technical aspects of the accounting cycle. Students will process transactions utilizing both a manual accounting system and a popular electronic software package. All aspects of the accounting cycle will be addressed including transaction entry, financial statement presentation, and closing entries. The course is intended for accounting majors or anyone wanting a thorough understanding of the accounting cycle. Prerequisites: a C or better in BA 20000 and BA 24000.

This course explores the role information managers play in the development and use of event-driven information systems. Topics discussed will include the use of modeling to determine value-added activities within an organization, the identification of risks and corresponding controls developed by an organization, and the design of an integrated relational database to support the information processes of the organization. Prerequisites: a C or better in BA 20100 and BA 24000.

This course explores theory of firm decision-making applicable to organizations in various market environments through an applications-based approach; economic theory is integrated with other business administration disciplines. Prerequisites: a C or better in BA 21100 and 21200. MTH 15200 recommended.

The course is designed to extend macroeconomic policy analysis with emphasis on the role of financial markets, financial institutions, foreign exchange markets, and the monetary authority. Topics to be covered include the money markets, bond markets, interest rates, financial market structure, and exchange rates. By the end of this course, students will be prepared to describe the U.S. financial system, explain the role of each of the major groups of financial intermediaries in the development and functioning of the economy, calculate interest rates and explain the behavior of interest rates, analyze the monetary policy initiatives of the Federal Reserve System over the past fifty years, explain how the foreign exchange markets operate, and appraise how efficiently financial markets operate. Prerequisite: a C or better in BA 21200.

This course focuses on public financial issues at the national, state, and local levels of government. Topics to be covered include taxation at all three levels of government, the role of the Federal Reserve Board, the impact of recession and economic recovery on public finances, and the financing of public programs.

This course will utilize the history of the United States as a method of studying economics. By examining the history of American business and economic issues, students will investigate the following: markets and economic systems and the causes of their changes over time; the impact of economic concepts on governmental decisions, business development, and national growth; different segments of the economy and their evolving interdependence, and the impact of technologies and entrepreneurship on that evolutionary process; the impact of economic decisions by business leaders, governmental officials, and workers in the American political economy; and the role of government in shaping and regulating the economy, along with political, economic, and social consequences of that changing role. NOT OPEN TO STUDENTS WITH CREDIT IN HIS 31400. Prerequisite: one course in U.S. History, a grade of C or better in BA 21000 or 21200.

This course aims to apply microeconomic and macroeconomic theory to major social and market phenomena. Topics to be covered include supply and demand movements in the microeconomic area, market failure analysis, and government stabilization tools in the macroeconomic area. By the end of this course, students will understand how their own economic aspirations and behaviors as consumers, workers, and voters impact a host of policy concerns and shape the world in which they live. Prerequisite: a C or better in BA 21000 or 21200.

This course examines and expands on the concepts introduced in Principles of Microeconomics (BA 211) and introduces additional tools of economic analysis. Topics to be covered include partial equilibrium analysis (utilizing supply and demand functions), elasticity, welfare economics, the behavior of firms in various market structures, and an introduction to new institutional economics. The course emphasizes conceptual understanding and problem solving using basic algebra and geometry. Additionally, basic calculus techniques are introduced in the context of economic optimization problems. Prerequisites: a grade of C or better in BA 21100 and 21200.

This course examines and further explores theories and models introduced in Principles of Macroeconomics (BA 212) in order to deepen student understanding of the factors influencing the macroeconomy. Fiscal and monetary policy will be analyzed in greater depth. Various schools of economic thought—Classical, Keynesian, Monetarist—will be compared and contrasted. Textbook material will be presented in the context of recent U.S. economic events. Prerequisite: a grade of C or better in BA 21200.

This course introduces the student to the fundamental concepts of financial management, including basic financial analysis, working capital management, planning and forecasting, security valuation, capital budgeting, cost of capital, leverage and capital structure, and international financial management. Prerequisites: a grade of C or better in BA 20000.

This course provides an in-depth examination of issues and techniques of financial management, including financial statement analysis, financial planning and forecasting, financial markets, valuation of securities, financial options, capital budgeting, and cost of capital. Prerequisites: a grade of C or better in BA 21200 and BA 32000.

This course is a study of financial decision making for multinational companies. Topics will include the international monetary system, the foreign exchange market, management of foreign exchange exposure, world financial markets and institutions, and financial management of the multinational firm. Prerequisite: a grade of C or better in BA 21200 and BA 32000.

This course is a survey of the basic concepts of investing with an emphasis on common stocks. Students will be required to prepare a report on an investment in an assigned company based on economic, industry, and company-specific factors. Prerequisites: a grade of C or better in BA 21200 and BA 32000.

This course surveys the economic factors and personal decisions that affect financial wellbeing: cash and credit management, taxes, major expenditures, insurance, investments, and retirement and estate planning. Emphasis is on practical knowledge for personal financial management and serving customers of the banking, brokerage, insurance, and other consumer finance industries. Prerequisites: a grade of C or better in BA 21200 and BA 32000.

This course surveys the area of risk and insurance and examines the concepts of risk, the nature of the insurance device, and the principles of risk management. Life insurance, health insurance, property and liability insurance, and social insurance are treated in terms of their relationship to the wide range of insurable risks to which the individual and the business firm are exposed. Prerequisites: a grade of C or better in BA 21200 and BA 32000.

Financing Business Ventures is an advanced course designed to apply the theoretical principles of finance to new or emerging businesses. Topics to be covered include capital raising, cash flow management, business planning, and value realization. Lectures and case studies will focus on financing methods, working capital management, expansion, and exit strategies in order to develop decision-making skills. Guest speakers will illustrate real-world situations. Prerequisite: a grade of C or better in BA 21200 and BA 32000.

This survey course explores the development of the understanding of organizations and of the decision making skills required in management positions. The purpose of this course is to examine how management concepts have developed and continue to change. A detailed examination will be within an organization.

This course is designed for students who are interested in the emerging field of supply chain management (SCM). This introductory course designed to familiarize the student with the subject matter of inventory management and risk pooling, network planning, supply contracts, information management, supply chain integration, distribution strategies, strategic alliances, procurement, and outsourcing. Students will spend time using a computerized game (included with the text) to further enhance the learning experience. By the end of this course, students will be prepared to determine if they want to pursue a career in SCM. Prerequisite: a grade of C or better in BA21100.

This course examines the management of small business. Emphasis will be placed on planning, controlling, financing, and managing operations. Management issues unique to entrepreneurial ventures will be considered. Prerequisites: a grade of C or better in BA 330 and BA 350.

This course introduces the student to the tasks necessary to produce a product or service. This course is designed to help the student to understand the nature of how products or services are transformed for use by the end customer. Topics will include operations, strategy, quality, production systems, inventory management, and facility location. Current production issues will also be explored, including current quality initiatives, outsourcing and/or off-shoring, make-or-buy decisions, and shop-floor management. Prerequisite: a grade of C or better in BA 33000.

This introductory course in labor relations covers labor history, legal foundations, growth of unions, certification, governmental roles, legal issues, collective bargaining, contracts, work stoppages, decertification, protected activity, worker-employer rights, grievance administration, NLRB role, and major labor acts. Prerequisite: a grade of C or better in BA 33200.

This course covers the methods and roles of training in the modern organization and examines the relationship between organizational planning and training, needs analysis, program design and delivery, training methods, learning theory, learning styles, and evaluation and testing. Prerequisite: a grade of C or better in BA 33200.

This course examines basic law as it applies to personnel situations. Students study equal employment, affirmative action, employment-at-will, constructive and unlawful discharge, wage and hours issues, mandatory benefits, workers compensation, protected classes, disability issues, workplace accommodation, and record-keeping requirements. Prerequisite: a grade of C or better in BA 33200.

This course is an examination of pay structures, pay systems, parity, comparable worth, the relationship between pay and performance, internal and external equity, executive pay, benefits, and legal issues. Prerequisite: a grade of C or better in BA 33200.

This course examines computer programming for business applications in structured COBOL in a PC environment. Applications using sequential file techniques are written, compiled, and executed on a microcomputer. Prerequisite: a grade of C or better in BA 24000.

This course focuses on advanced computer programming topics for business applications in structured COBOL. Topics include data validation, control break logic, interactive input and output, table processing, sequential update, and index file processing. Applications using multiple input and output files are written, compiled, and executed on a microcomputer. Prerequisite: a grade of C or better in BA 34000.

This course focuses on developing Windows applications using Visual Basic. The goal of this course is for students to learn to build Visual Basic.Net applications with multiple forms and dialog boxes, create menus and sub-menus for program control, and access database files. Essentials of Visual Basic.Net environment are presented including objects, properties, methods, and code structures. Prerequisite: a grade of C or better in BA 24000.

This course is designed to provide working knowledge of object-oriented programming using C++. Students will learn the basic concepts of object-oriented programming (OOP) and object-oriented software design. The fundamental control structures of C and C++ will be presented. Students will also learn to build objects using classes, define operations on objects, and use predefined classes in C++. Prerequisite: a grade of C or better in BA 34200.

This is an advanced course in which students will apply their knowledge of programming language using the latest version of Visual Basic. Topics will include the structure of the language, control structures, functions, data types, object-oriented programming, external data files, sub-procedures, accessing databases, and creation of multiple forms, including radio buttons, check boxes, dropdown lists, scroll bars, list boxes, and combo boxes. Emphasis will be given to writing database programs and to the creation of class modules. Prerequisite: a grade of C or better in BA 34200 or CSC 18400.

This course is an in-depth introduction to the functional business area of marketing. It examines how goods and services are presented to target customers through the use of the marketing-mix variables: product, price, place, and promotion. Emphasis in this course is on the student developing a working knowledge of the vocabulary, principles, concepts, and theories of contemporary marketing as used in various organizational settings.

This course provides an introduction to the multiple sources of data and information used in making strategic and tactical marketing decisions. The course is designed to introduce the student to the strengths and limitations of a variety of marketing techniques and to the thought processes involved in selecting appropriate marketing techniques. Particular emphasis will be given to problem definition, design of marketing research studies, data collection techniques, data analysis and interpretation. A comprehensive team case toward the end of the course will tie together the concepts presented and provide an opportunity for oral and written presentation. Prerequisite: a grade of C or better in BA 35000.

This is an intermediate course in which students will analyze the buying function and the buyer’s role in various retail organizations. Particular emphasis will be given to the buyer’s responsibilities regarding consumer research, merchandising and management, domestic and foreign resources, and purchase negotiation. Prerequisite: a grade of C or better in BA 17100.

This course examines the concepts of personal selling. The goal of this course is to provide a detailed analysis of the innovative selling strategies and concepts necessary to negotiate mutually beneficial agreements. Particular emphasis will be given to professional presentation and image management of the salesperson, building long-term relationships with customers, sales theory concepts involved in personal sales, and business-to-business sales. Prerequisite: a grade of C or better in BA 35000.

Pricing is an intermediate course designed to strengthen the student’s understanding of pricing strategy. The goal of this course is to provide the student with an understanding of the strategic importance of pricing, the psychological impact of various pricing tactics, a review of the strategic pricing options, and the experience of analyzing the impact of various pricing strategies. Lectures and case studies will provide the theory and analytical tools for development of pricing strategies and tactics. Computer simulations will provide students with the opportunity to apply knowledge derived from lectures and case studies. Prerequisite: a grade of C or better in BA 35000.

This course focuses on the marketing function of communicating the various promotional activities such as advertising and promotion with an emphasis on the planning, preparing, and placing the messages of integrated brand promotion. The role of the advertising agency and the dynamic role of the internet in integrated brand promotion will be explored in detail. A course project will enable students to apply the concepts discussed in the course to a real world situation. Prerequisite: a grade of C or better in BA 35000.

This course focuses on the planning, management, and execution of successful events, such as sporting events, artistic performances, corporate conferences, and community and charitable events. Topics addressed will include organizational structure, legal aspects, risk analysis, budget preparation, negotiations, vendor relations, product and service development, staff management and development, and post- event analysis. Out of class field experience and training will be scheduled as appropriate. Prerequisite: Junior or senior standing and a grade of C or better in BA 35000.

Business law is an introductory course designed to familiarize the student with the subject matter of the legal environment of business. Particular emphasis will be given to the sources of law; the role of society; the judicial function; and selected areas such as governmental regulation and agencies, crimes and torts, contracts, business organizations, personal property, agency, and employment law. Various approaches to understanding legal issues will be used, including case law analysis and the examination of current legal issues affecting business.

This course is designed to strengthen the student’s understanding of the nature of governmental regulation of businesses, including corporations, partnerships, and limited liability companies; selected articles of the Uniform Commercial Code, including sales, commercial paper, and secured transactions; real property and estates; bankruptcy; and insurance. Various approaches to understanding these legal issues will be used, including case law analysis and the examination of current legal issues affecting business. Prerequisite: a C or better in BA 36000.

This course introduces students to quantified techniques of management science. Emphasis will be given to the formulation of linear programming models and to interpreting computer solutions. The course will also present network, inventory, and simulation models, as well as project management. Forecasting techniques used in business will be discussed. A microcomputer software package capable of solving a variety of management science problems will be utilized extensively throughout the course. Prerequisites: a C or better in BA 24000, MTH 13100 and MTH 14100.

This course is designed to strengthen the student’s understanding of the strategic framework of operational functions of retail firms. Topics to be covered include store management, market functions, business organization, and personnel. The course is designed to teach students how to analyze retail operations with regard to target markets, locations, and resource restrictions. Prerequisite: a C or better in BA 17100 or BA 35000.

This course introduces students to the economics of environmental and natural resource problems. Topics to be covered include externalities, public goods, and property rights; economics of pollution control, air pollution, global climate change, water pollution; principles of cost-benefit analysis; and the economics of renewable and non-renewable resources. Prerequisite: a C or better in BA 21100.

This course is designed to help students to understand the academic and business career exploration and planning processes. The goal of this course is to provide the student with the strategies and skills necessary for a lifetime of career-related decision making. Students will engage in a variety of self-discovery initiatives through an exploration of personal interests, values, and abilities. With this information, students will utilize various techniques to define and clarify educational and career plans. In addition, several methods of researching academic and career opportunities both at Lindenwood University and in the community will be explored. Prerequisite: Senior Standing.

This course is designed to help students understand the nature of auditing with an emphasis on techniques and issues as applied by Certified Public Accountants. Professional standards, Generally Accepted Auditing Standards, legal liabilities of auditors, and specific auditing techniques will be explored. Prerequisite: a C or better in BA 30100.

This course introduces students to the conceptual framework of federal and state income tax as applicable to businesses and individuals with an emphasis on determining and controlling the tax consequences of business and personal decisions. Compliance will be addressed but the emphasis will be on planning and concepts. Prerequisites: a C or better in BA 20100 and BA 32000.

This course explores the concepts of cost determination, reporting, and control applied to manufacturing operations with an emphasis placed on job order and process cost accounting systems. Prerequisite: a C or better in BA 20100.

This course investigates the development and use of accounting information for decision making purposes. The course will emphasize the development of financial information for management’s use in the decision making process. Topics will include internal reporting techniques, cost-volume-profit analysis, relevant cost, capital budgeting, and management planning and control. Prerequisite: Prerequisite: a C or better in BA 20100.

This course focuses on specialized issues in advanced financial accounting. Topics to be covered include consolidations, mergers, and partnership liquidations. Prerequisite: a C or better in BA 30100.

This course introduces students to the concept of accounting and financial reporting for federal, state, and local government and for nonprofit organizations. Prerequisite: a C or better in BA 30000.

Analysis of the Federal Tax Code as it relates to corporations, partnerships, estates, and trusts will be discussed. Prerequisite: a C or better in BA 40100.

Prerequisite: Permission of instructor, Dean of The School of Business & Entrepreneurship and BA 30100.

This course is designed to give the student advanced knowledge of the Java programming language. Emphasis will be placed on the fundamental syntax and semantics of Java for applications and Web applets. Some other topics covered will include variables; data types and expressions; control structures, including branching and looping; programmer-defined classes; arrays; Graphical User Interfaces; and database access. Prerequisite: a grade of C or better in BA 34200 or CSC 18400.

This course focuses on the causes and composition of international trade and policies used to control or promote it, the balance of payments as an accounting framework and as a framework for macroeconomics adjustments, and foreign exchange markets and institutions. Prerequisite: a grade of C or better in BA 21200.

This course examines the development of economic theory from the Mercantilists to the present. The course focuses on the major trends in the evolution of economic theory and tools. Possible roles of existing economic and social conditions and developments in other fields are examined. Prerequisite: a grade of C or better in BA 21000 or 21200.

Prerequisite: Permission of instructor and Dean of The School of Business & Entrepreneurship.

This course is a study of asset and liability management for financial institutions including the effect of regulations and laws on the management of financial institutions. Prerequisites: a grade of C or better in BA 21200 and BA 32000.

This course is a continuation of BA 32300 Corporate Finance I. Topics will include capital structure, distributions to shareholders, financing decisions, working capital management, short-term financing, mergers and acquisitions, and multinational financial management. Prerequisite: a grade of C or better in BA 32300.

This course is a continuation of BA 32500 Investments I and covers fixed income securities, mutual funds, commodities, derivative securities, and portfolio management. Prerequisites: a grade of C or better in BA 325000.

This course explores profitability and risk analysis based on economic characteristics of a firm’s business, the strategy a firm uses to compete in its industry, and an understanding of financial statements. Case studies are utilized to apply the tool of financial statement analysis to real companies in a variety of industries. Prerequisite: a grade of C or better in BA 30000 or BA 32000.

This course is an application of the theoretical principles of finance theory to case studies on special financial problems, such as international finance, small business finance, the timing of financial policy, and optimum capital structure. Prerequisites: Senior standing and a grade of C or better in BA 31200, BA 32300, and BA 32500.

Prerequisite: Permission of instructor and Dean of The School of Business & Entrepreneurship.

Management Policy is an advanced course designed to apply the theoretical principles of management to the processes of setting, implementing, and evaluating business strategy. This is the capstone course for all business majors, drawing on the information and skills developed over the course of the business program. The course will serve to reinforce the integration of the concepts presented in core business courses with the student’s business degree. Various approaches to understanding these management issues will be used, including examinations and case study analyses. Prerequisite: Final semester of senior year.

This course is designed to help students understand the nature of the changing role of management with respect to ethics and public policy in the workplace. Current issues in ethics will be examined, including the position of business enterprises and their perceived value in society. The course will also explore the roles of managers, the public, and government in providing an atmosphere conducive to ethical business operations. This course will also address the business responsibilities of being a “good neighbor” at the local, national, and international levels. Prerequisite: a grade of C or better in BA 33000.

This course is designed for students who are interested in starting a new business. Particular emphasis will be given to developing an understanding of the mechanics of starting a new business; providing insight into the process for identifying business opportunities; understanding the importance of effective marketing, funding, and employee management; and the analysis of strengths and weaknesses of the entrepreneur. The class will conclude with the presentation of a business plan, written during the course of the semester. Prerequisites: a grade of C or better in BA 20000 and BA 35000.

This course uses the case study method wherein the student is required to analyze, synthesize, and present the case information to the class. This is the capstone class for Human Resource Majors. Prerequisite: a grade of C or better in BA 33200 and senior standing.

Prerequisite: Permission of instructor and Dean of The School of Business & Entrepreneurship.

This course is designed for students who are interested in a management-oriented introduction to database systems. Theoretical foundations necessary for the understanding of hierarchical, network, and relational models are provided. Various approaches to database design are presented, with particular emphasis on normalization and data modeling. Course concepts are reinforced through the use of cases and projects. The basics of SQL are covered, and technical aspects of database administration are examined. Prerequisite: a grade of C or better in BA 34200.

This course focuses on the tools and methods of systems analysis and design as well as issues relating to systems implementation. Specifically, the course will include a review of the traditional systems development life cycle methodology and a presentation of newer methods used in the field. The course will expose students to computer-aided system development tools. Prerequisite: a grade of C or better in BA 34200.

This course examines concepts of computer and communications technology for user-managers. The focus is on IT resources (computers, networks, software, data, and people) and alternative approaches to managing them; the opportunities and pitfalls associated with these technologies; and what user-managers need to know. The course will include the analysis of case studies.

This course explores various subject areas of current interest to information system professionals. Topics include coverage of open source software such as Linux, Web-based development, and new emerging technologies. Prerequisite: a grade of C or better in BA 34200.

The Internship Program is designed to expose the student to a variety of practical business environments. This exposure will permit the student to observe and experience firsthand how businesses function in today’s society. Prerequisite: permission of advisor, dean, and internship coordinator. Junior standing and a cumulative GPA of at least 3.0 are required.

This course is designed to strengthen the student’s understanding of consumers’ marketplace behaviors. Topics to be covered include motivation, buying behavior, learning, problem solving, perception, and decision making. Students will consider the implications of the social, cultural, and psychological factors that form consumer behavior. Particular emphasis will be given to marketing techniques and strategies used to anticipate and define consumers’ wants and needs. Prerequisite: a grade of C or better in BA 35000.

This course introduces students to the theoretical and practical concepts, purposes, and functions of public relations. The course examines how public relations operates within the marketing function of an organization. Emphasis will be placed on evaluation of public opinion, planning and research, selection of media and message, and assessing the organizational and environmental factors influencing public relations. Prerequisite: a grade of C or better in BA 35000.

This is the capstone marketing course. Topics to be covered include defining marketing problems and opportunities, evaluating alternative solutions, and developing strategies to address these issues. Students will be required to actively participate in discussion of outside readings and case studies that address a variety of marketing related issues. In addition, the course utilizes a team-based computer simulation in which students will form companies and compete in simulated markets. Prerequisites: a grade of C or better in BA 35100, BA 35500, BA 35600, BA 35800, and senior standing.

This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace. Prerequisite: a grade of C or better in BA 35000.

Prerequisite: Permission of instructor and Dean of SB&E.

This course explores the study of the law as it pertains to sport and physical activity. BA 460 is an advanced course that is designed to provide students with an overview of legal issues that arise in all areas of sport, recreation, and physical activity. The course will examine torts, Constitutional law, contracts, collective bargaining agreements, agency, and social responsibility in both amateur and professional sport. NOT OPEN TO STUDENTS WITH CREDIT IN BSM 46000. Prerequisite: Junior standing.

This course is designed to provide an in-depth study of merchandising functions and control problems encountered in retailing. Topics to be covered include merchandise mixes, retail pricing, inventory management, cost controls, markup/markdown usage, and managing so as to meet profitability objectives. Particular emphasis will be given to analysis of profit and loss statements in determining retail profitability. Prerequisites: a grade of C or better in MTH 13100, MTH 14100 and BA 17100.

This course is a comprehensive study of the major areas of law that affect the legal and social environment of business. Topics to be addressed are business ethics, constitutional law, and governmental regulation of business, administrative agencies, international trade, intellectual property rights, and cyberlaw. Students will utilize reading comprehension, critical thinking, writing competence, and oral communication skills to analyze diverse fact patterns from a legal prospective. The course material will be presented primarily through the Socratic Method. Prerequisite: a C or better in BA 36000 and ENG 17000.

This course provides students with an overview of global business and trade within the framework of today’s dynamic business environment. The course also looks at how historical perspectives influence and shape current events. Topics to be covered include globalization, trade theories, governmental influence on trade, cross national trade agreements, and an introduction to capital markets and foreign exchange. The course also examines how businesses interact with the cultural, political, ethical, legal, and economic environments of multiple nations. An overview of international business strategies is also provided. This course uses library research, case studies, and current business events to understand the methods and practices that international management uses to address these issues. Prerequisite: a grade of C or better in BA 21200 or BA 33000.

This course examines the determination and assessment of factors of risk in international business ventures, including the analysis of domestic and foreign constraints imposed by the political and economic environment of multinational business operations. Particular emphasis will be given to the means of identifying, evaluating, and neutralizing risks related to international law, hyper-inflationary economics, nationalization of assets, revolution, war, and inconvertibility of currency. The roles of governments in heightening and reducing risk will also be studied for their impact upon international business. Prerequisite: Junior standing.

This course builds on the foundations of global business through a survey of the International Business issues such as the political, legal, economic and cultural environments. It then proceeds to address management issues on an international scale. These issues include strategy formulation and implementation; organizational structure; managerial decision making and control; and human resource related topics such as leadership, motivation, selection and development. The course uses library research, case studies, and current business events to understand the methods and practices that international management uses to address these issues. Prerequisite: a grade of C or better in BA 33000.

This course focuses on factors which can influence communication between individuals from different cultures. Emphasis will be placed on how various cultures think, communicate, and behave. The goal of the course is for students to develop an appreciation for the complexity of cross-cultural communication, to become more aware of their own culturally-based perceptions and patterns of thinking and behaving, and to develop skills for communicating in intercultural situations. Prerequisite: Junior standing.

This course introduces students to various statistical methods used to estimate and test economic models. The theory and application of multivariate linear regression analysis is covered. Students will learn the basics of SAS and will conduct regression analyses using real data sets. Prerequisite: a grade of C or better in BA 31600 and 31700.

This course explores unique retail topics and is designed to enhance the retail education of the student. Prerequisite: Permission of instructor and Dean of The School of Business & Entrepreneurship.