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The vast majority of media industries are fueled by advertising, a business which has as its goal the persuasion of potential clients to purchase products or services. This program teaches the principles and techniques of advertising.
The Bachelor of Arts in Advertising and Media consists of 48 hours requiring the following courses: COM 13000, 15100, 15400, 23300, 30200, 30500, 30700, 32700, 33500, 36000, 40100, 42700, 46000, MRKT 35010, 35040.
Program Requirements
COM 13000 Survey of the Professional Media
COM 15100 Radio Production
COM 15400 Video Production
COM 23300 Fundamentals of the Internet
COM 30200 Seminar in Professional Practice and Ethics
COM 30500 Desktop Publishing
COM 30700 Writing for the Electronic Media
COM 32700 Media Literacy
COM 32800 Fundamentals of Public Relations
COM 33500 Buying and Selling Media
COM 36000 Media Management
COM 40100 Mass Communication Law
COM 42700 Advertising Campaign Management
COM 46000 Mass Communications Theory
MRKT 35010 Principles of Marketing
MRKT 35040 Advertising and Promotional Strategy
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