Lindenwood University

MRKT 35010 Principles of Marketing (3)

This course is an indepth introduction to the functional business area of marketing. It examines how goods and services are presented to target customers through the use of the marketing-mix variables: product, price, place, and promotion. Emphasis in this course is on the student developing a working knowledge of the vocabulary, principles, concepts, and theories of contemporary marketing as used in various organizational settings. Offered every semester. Prerequisite: a grade of C or better in ENG 170. Also required is the successful completion the Writing Proficiency Assessment (WPA) or ENG 21000.

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