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The Bachelor of Arts in Mass Communication consists of 48 hours. The following courses (36 hours) constitute the core for all the areas of emphases: COM 130, 151, 154, 242, 302, 307, 327, 333, 401 and 460. Activity/experiential components should be selected from COM 301 and/or 450. Specialized coursework will determine a major emphasis in Radio/TV (COM 256, 301, 304, 352, 360); Radio (COM 301, 304, 352, 360); Television (COM 256, 301, 304, 354, 360); Electronic Journalism (COM 304, 305, 360, 433); Media Management and Sales (COM 303, 360, 335, BA 350,); Public Relations (COM 303, 305, 427, PSY310 and BA 452) or Sports Information (COM 305, 335, PE 410 and BA 452).
Program Requirements
COM 130 Survey of the Professional Media
COM 151 Radio Production
COM 154 Video Production
COM 242 Basic Reporting
COM 302 Seminar in Professional Practice and Ethics
COM 307 Writing for the Electronic Media
COM 327 Media Literacy
COM 333 Electronic Resources and Communication
COM 401 Mass Communication Law
COM 460 Senior Communication Seminar
Choose one of the following:
COM 301 Applied Mass Communication
COM 450 Communication Internship
Radio/TV Emphasis:
COM 256 Production for Television
COM 301 Applied Mass Communication
COM 304 Broadcast Newswriting
COM 352 Advanced Audio Production
COM 360 Media Management
Radio Emphasis:
COM 301 Applied Mass Communication (2)
COM 304 Broadcast Newswriting
COM 352 Advanced Audio Production
COM 360 Media Management
Television Emphasis:
COM 256 Production for Television
COM 301 Applied Mass Communication
COM 304 Broadcast Newswriting
COM 354 Advanced Video
COM 357 Intermediate Non-linear Editing
COM 360 Media Management
Electronic Journalism Emphasis:
COM 304 Broadcast Newswriting
COM 305 Desktop Publishing
COM 360 Media Management
COM 433 Advanced Web Design
Media Management and Sales Emphasis:
BA 350 Principles of Marketing
COM 303 Written Communication for Business
COM 360 Media Management
COM 335 Buying and Selling Media
Public Relations Emphasis:
BA 452 Principles of Public Relations
COM 303 Written Communication for Business
COM 305 Desktop Publishing
COM 427 Advertising Campaign Management
Sports Information Emphasis:
BA 452 Principles of Public Relations
COM 305 Desktop Publishing
COM 335 Buying and Selling Media
PE 410 Sport Management, Policy and Promotion
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