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Coble, Kyle

Assistant Professor
Plaster School of Business and Entrepreneurship

Harmon Hall 167
(636) 627-2574

Course Information

Term Course Course Name

SP SEM 16 INTL 48010 21  International Marketing
SP SEM 16 INTL 48010 OL21 ONLNE International Marketing
SP SEM 16 MRKT 35010 21  Principles of Marketing
SP SEM 16 MRKT 45070 21  Consumer Behavior

Educational and Professional Experience

PhD, Marketing and International Business, 2012
Saint Louis University, St. Louis, MO
Master of International Affairs and Administration (emphasis International Business and Economics), 2005
Southwest Missouri State University, Springfield, MO
Relevant Work Experience:
International Business Instructor, 2010-2012
Saint Louis University, St. Louis, MO
Graduate Assistant - Research, 2008-2012
Saint Louis University, St. Louis, MO
Area Coordinator, 2008
ASSE, Union, MO
Community Relations Manager and Corporate Sales, 2006-2007
Barnes & Noble, Richmond, VA

Areas of Focus

International Marketing
   - Cultural Distance
   - Consumer Animosity
   - Country of Origin
   - Reputation Effects
   - Consumer Behavior
   - Advertising
      - Puffery
      - Interference
International Human Resource Management
   - Willingness to Expatriate
   - Expatriation Studies

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