After years of event management and booking top celebrities for events in Dubai, Genera started to feel like she could do more. Genera worked to establish a luxury motorcar brand in Dubai while there. That opened her eyes to the automotive world. She knew she wanted to go into the automotive field because it was a very large market but she didn’t know what steps to take first. She knew she wanted to do business with Africa.

The St. Louis native moved back to Missouri to figure out how to address all the challenges she saw of owning a car in Africa. Looking for entrepreneurial support, Genera found ITEN. In working with ITEN Mentors they helped her think about her business in new ways and find creative solutions to the problems she was trying to address.

To learn more about Genera and her entrepreneurial journey read the full MOSourceLink article here to learn first hand on how the entrepreneur resource organizations (ESOs) played a valuable role in helping her grow her startup, MotorParts Nation.