College of Arts and Humanities

IMF 60900 Indie Publishing

IMF 60900 Indie Publishing

College of Arts and Humanities NAVIGATION

Instructor

Nicole McInnes

Class Type 

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Course Description

Self-publishing (otherwise known as independent publishing) isn’t just a viable option for writers interested in getting their work into the hands of readers while retaining total creative and commercial control: These days, it’s a formidable force in the publishing landscape worldwide.

According to a recent article in Entrepreneur.com, “In 2007, Amazon’s self-published books made up just six percent of their catalog. But in 2018, this figure catapulted up to 92 percent.... In 2019, authors who published work via Amazon made over $300 million in total sales” (www.entrepreneur.com/article/382499). Those numbers continue to grow, with indie authors claiming more of the publishing industry market share with each year that passes. For writers interested in “going indie,” the sky truly is the limit.

This course covers all aspects of self-publishing broken down into manageable steps. As is the case in traditional publishing, these aspects include (but are not limited to) identifying your target audience and category/genre, cover design and interior formatting options, how and when to purchase an ISBN, navigating Library of Congress details, book formatting and distribution options, and marketing the final product (and yourself) to best reach your readers.

Textbook

No textbook is required.