Bachelor of Arts (BA) and Bachelor of Science (BS) offered in On-campus formats.
A bachelor of arts marketing with emphasis in digital marketing requires 75-77 credit hours and a bachelor of science in marketing with emphasis in digital marketing requires 81-87 credit hours of business-related courses and electives, plus a general education core. The difference in a bachelor of arts and a bachelor of science is that the core of a BA is generally more diverse and a BS is more concentrated in the subject area. Topics of study include emerging technologies, platforms, and analytics.
